Category Archives: Marketing Message

The Road Less Traveled for Inventors

Posted on 02/19/2016 by ideaworth

Two roads diverged in a wood, and I—  I took the one less traveled by,  And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand … Continue reading →

Posted in Annoying problems, Benefits are easily demonstrated, Focusing on the wrong problem, Invention, Marketing, Marketing Message, Patent strategy, Patents, Problem-solvers, Product success, Wow factor | Leave a comment