Category Archives: DRTV

Inventor Financial Blunders – and How to Avoid Them

Posted on 05/15/2017 by ideaworth

Inventing is a challenging profession: it is capital intensive and many big costs occur in the beginning and the profits, if any, may not come until years later, if ever. Who wants to sign up? Obviously, I ‘signed up’ or I wouldn’t be … Continue reading →

Posted in Capital risk, DRTV, Due diligence, HSN, Invention, Invention failure, Invention marketing companies, Patent Search, Patent Search International, Patents, QVC, Sell on TV | Leave a comment

Inventors – Why Your Friends are Your Worst Enemies

Posted on 03/25/2017 by ideaworth

I have written a few posts about resources, many of which are free, readily available to assist inventors in developing their businesses. Below is the most recent post: Resources Galore for Inventors – July 2016 The July post described resources that were specific to invention – people and companies that could help you move forward with your […]

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Posted in Attitude, Behaviors of success, Benefits are easily demonstrated, Criticism, Critiquing ideas, Dealing with rejection, Disappointments, DRTV, Invention, Inventor enemies, Inventor friends, Paths for your product, Perception = reality, QVC, Rejection, Sell on TV, Strategy, Turning setbacks into success | Leave a comment

‘Olympian’ Inventor: Go for the Gold

Posted on 08/13/2016 by ideaworth

The eyes of millions are riveted on their TV sets as the world’s top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze … Continue reading →

Posted in Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, low cost products, Manufacturing in China, Michael Phelps, Olympic athletes, Problem-solvers, Sell on TV, Simone Biles, Wow factor | Leave a comment

Turning No’s Into Inventing Success, Part II

Posted on 08/07/2016 by ideaworth

This post is a follow up to Turning No’s Into Inventing Success from last week. In that post, I described the most painful no I ever received – from a large wallet manufacturer who had initially been keenly interested in licensing my … Continue reading →

Posted in American Dream, Big success, Burning Conviction, Career success, Dealing with rejection, Disappointments, DRTV, Invention, Keys to Success, Licensing, QVC, Sell on TV, Setbacks, TV testing, Web testing | Leave a comment

3 Keys to Inventing Success

Posted on 03/27/2016 by ideaworth

Imagine a travel company that advertises a two-day scenic 500 mile train ride through the Great Smokey Mountains for $300. When you ask for schedules, towns connected, details of the train, you receive the following answers: We don’t actually have … Continue reading →

Posted in Annoying problems, Career success, DRTV, High profit margin, Invention, Keys to Success, Price elasticity of demand, Sales price less than $20, Visualize your success | Tagged , | 1 Comment

Secret to Inventing Success: Annoying Problems

Posted on 01/26/2016 by ideaworth

Would you like to invent a hugely successful product? Imagine saying goodbye to your 9 to 5 and hello to “living the life.” Sounds great, doesn’t it? But most new innovative products fail. Is there a secret to finding that next … Continue reading →

Posted in Annoying problems, DRTV, Invention, Marketing, Problem-solvers, Simple solutions | Leave a comment

Persistence Pays

Posted on 09/27/2015 by ideaworth

It has been said so many times that it has become a cliche, but here it is again: if you want to succeed you must be persistent, very persistent. Persistence is a key element of all business success, but persistence … Continue reading →

Posted in Big success, DRTV, HSN, Keys to Success, Licensing, Marketing, Persistence, Product success, QVC, Resourcefulness, Strategy, Why inventors succeed | Tagged , , , , , , , | Leave a comment

Why I Became an Inventor: a Story of Strife, Struggles, and Success

Posted on 08/07/2015 by ideaworth

After writing over 100 posts, I decided to cover something new: why I chose to become an inventor and my journey from successful engineer to successful inventor. My hope is that readers might see something of themselves in my story … Continue reading →

Posted in Big success, Career success, DRTV, HSN, Invention, Keys to Success, Licensing, Marketing, Persistence, Product success, QVC, Struggling inventor, TV testing, Web testing | Tagged , , , , , | Leave a comment

DRTV Basics Part 2: Testing

Posted on 07/23/2015 by ideaworth

In the previous post I stated: The PedEgg product has earned over $450 in revenues since 2007. It is just one of many DRTV product successes. Below is how the sentence should have been stated: The PedEgg product has earned over $450 million  in … Continue reading →

Posted in Benefits are easily demonstrated, DRTV, Keys to Success, Licensing, Marketing, Product success, Success rates, TV testing, Web testing, Wow factor | Tagged , , , , , | Leave a comment

Your Invention on TV: DRTV Basics

Posted on 07/19/2015 by ideaworth

Internet-enabled gadgets from laptop computers, to tablets, smart phones and now smart watches give us instantaneous and continual access to news, sports, and content of every ilk imaginable. Who needs TV any more? TV as we know it is dead, right? Wrong! … Continue reading →

Posted in Benefits are easily demonstrated, DRTV, High profit margin, Keys to Success, Licensing, Marketing, Product success, Success rates, Wow factor | Tagged , , , | Leave a comment