Category Archives: Focusing on the wrong problem

The Road Less Traveled for Inventors

Posted on 02/19/2016 by ideaworth

Two roads diverged in a wood, and I—  I took the one less traveled by,  And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand … Continue reading →

Posted in Annoying problems, Benefits are easily demonstrated, Focusing on the wrong problem, Invention, Marketing, Marketing Message, Patent strategy, Patents, Problem-solvers, Product success, Wow factor | Leave a comment

Cutting the Gordian Knot to Inventing Success

Posted on 02/04/2016 by ideaworth

The Gordian Knot is a legend of Phrygian Gordium associated with Alexander the Great. It is often used as a metaphor for an intractable problem (disentangling an “impossible” knot) solved easily by loophole or “thinking outside the box” (“cutting the Gordian knot”). The iconic Gordian knot is analogous to the … Continue reading →

Posted in Creativity, Focus, Focusing on the right problem, Focusing on the wrong problem, Ideas, Innovation, Invention, Marketing, Problem-solvers, Simple solutions, Surveys, Why inventors fail, Why inventors succeed | Tagged , , , , | 3 Comments