Category Archives: Marketing

Inventing – The Road(s) Not Traveled

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost The above poem,one of the most oft quoted from poet Robert Frost, resonates with millions more … Continue reading

Posted in Career choices, Creativity, Ideas, Innovation, Invention, Licensing, Marketing, Patents, Road not traveled, Robert Frost, Setbacks | Leave a comment

Inventor Q & A: Questions and Answers

I thought it might be nice to post a variety of common questions that inventors ask and my answers. My answers are, of course, just that: my answers. Other inventors may, no doubt, have different answers than I do. Here are … Continue reading

Posted in Ideas, Importing, International sourcing, Invention, Licensing, Life of an entrepreneur, Manufacturing in China, Marketing, Patent infringement lawsuits, Patent Search, Patents, Paths for your product, Selling an idea | Leave a comment

Turning No’s into Inventing Success

I hesitated to write this particular blog post. I knew lots of readers would roll their eyes and say to themselves, “oh boy, another tawdry tale about failing in the process of success.” I know. But, honestly, I had to … Continue reading

Posted in Dealing with rejection, Invention, Invention failure, Marketing, Paths for your product, Product success, QVC, resilience, Sell on TV, Setbacks, Turning no's into success | 3 Comments

The Road Less Traveled for Inventors

Two roads diverged in a wood, and I—  I took the one less traveled by,  And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand … Continue reading

Posted in Annoying problems, Benefits are easily demonstrated, Focusing on the wrong problem, Invention, Marketing, Marketing Message, Patent strategy, Patents, Problem-solvers, Product success, Wow factor | Leave a comment

Cutting the Gordian Knot to Inventing Success

The Gordian Knot is a legend of Phrygian Gordium associated with Alexander the Great. It is often used as a metaphor for an intractable problem (disentangling an “impossible” knot) solved easily by loophole or “thinking outside the box” (“cutting the Gordian knot”). The iconic Gordian knot is analogous to the … Continue reading

Posted in Creativity, Focus, Focusing on the right problem, Focusing on the wrong problem, Ideas, Innovation, Invention, Marketing, Problem-solvers, Simple solutions, Surveys, Why inventors fail, Why inventors succeed | Tagged , , , , | 3 Comments

Secret to Inventing Success: Annoying Problems

Would you like to invent a hugely successful product? Imagine saying goodbye to your 9 to 5 and hello to “living the life.” Sounds great, doesn’t it? But most new innovative products fail. Is there a secret to finding that next … Continue reading

Posted in Annoying problems, DRTV, Invention, Marketing, Problem-solvers, Simple solutions | Leave a comment

The Lonely Inventor: They’ll Never Understand

As I mentioned in a previous post, inventing is chaotic and confusing compared to other careers. Inventing is a lonely endeavor and one your friends and colleagues will never understand no matter how you try to explain it. Lonely Days and … Continue reading

Posted in Career success, chaos, Creativity, Ideas, Innovation, Licensing, Marketing, Persistence, Royalty rates, Strange lives of inventors, Struggling inventor, thriving in chaos | Tagged , | Leave a comment