Category Archives: Wow factor

‘Olympian’ Inventor: Go for the Gold

The eyes of millions are riveted on their TV sets as the world’s top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze … Continue reading

Posted in Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, low cost products, Manufacturing in China, Michael Phelps, Olympic athletes, Problem-solvers, Sell on TV, Simone Biles, Wow factor | Leave a comment

Grit for Inventors

Inventors always are searching for new product ideas; and always seek the elusive secret to inventing success. Spoiler alert: there is not a secret to inventing success. Success comes from practicing a combination of many behaviors consistently over time. I separate … Continue reading

Posted in Angela Lee Duckworth, Critiquing ideas, Disappointments, Grit, Invention, Keys to Success, Myth of easy success, Persistence, resilience, Setbacks, Wow factor | Tagged , , , | Leave a comment

The Road Less Traveled for Inventors

Two roads diverged in a wood, and I—  I took the one less traveled by,  And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand … Continue reading

Posted in Annoying problems, Benefits are easily demonstrated, Focusing on the wrong problem, Invention, Marketing, Marketing Message, Patent strategy, Patents, Problem-solvers, Product success, Wow factor | Leave a comment

Inventing Success: Situations and Solutions – Moving Forward, Part II

In the previous blog Situations and Solutions – Moving Forward, Part I, I described a couple of solutions or paths forward for a person with lots of ideas and no (or very little money). Let’s consider a different scenario and potential … Continue reading

Posted in HSN, Ideas, Indiegogo, Invention, Keys to Success, Kickstarter, Licensing, Paths for your product, QVC, Strategy, Wow factor | Tagged , , , , , , , , , | Leave a comment

DRTV Basics Part 2: Testing

In the previous post I stated: The PedEgg product has earned over $450 in revenues since 2007. It is just one of many DRTV product successes. Below is how the sentence should have been stated: The PedEgg product has earned over $450 million  in … Continue reading

Posted in Benefits are easily demonstrated, DRTV, Keys to Success, Licensing, Marketing, Product success, Success rates, TV testing, Web testing, Wow factor | Tagged , , , , , | Leave a comment

Your Invention on TV: DRTV Basics

Internet-enabled gadgets from laptop computers, to tablets, smart phones and now smart watches give us instantaneous and continual access to news, sports, and content of every ilk imaginable. Who needs TV any more? TV as we know it is dead, right? Wrong! … Continue reading

Posted in Benefits are easily demonstrated, DRTV, High profit margin, Keys to Success, Licensing, Marketing, Product success, Success rates, Wow factor | Tagged , , , | Leave a comment