Category Archives: Benefits are easily demonstrated

Inventors – Why Your Friends are Your Worst Enemies

I have written a few posts about resources, many of which are free, readily available to assist inventors in developing their businesses. Below is the most recent post: Resources Galore for Inventors – July 2016 The July post described resources that were specific to invention – people and companies that could help you move forward with your […]

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Posted in Attitude, Behaviors of success, Benefits are easily demonstrated, Criticism, Critiquing ideas, Dealing with rejection, Disappointments, DRTV, Invention, Inventor enemies, Inventor friends, Paths for your product, Perception = reality, QVC, Rejection, Sell on TV, Strategy, Turning setbacks into success | Leave a comment

‘Olympian’ Inventor: Go for the Gold

The eyes of millions are riveted on their TV sets as the world’s top-echelon athletes compete in the summer Olympics in Rio de Janeiro . All the athletes are “going for the gold,” but very few will win gold, silver, or bronze … Continue reading

Posted in Annoying problems, Benefits are easily demonstrated, DRTV, High profit margin, Invention, low cost products, Manufacturing in China, Michael Phelps, Olympic athletes, Problem-solvers, Sell on TV, Simone Biles, Wow factor | Leave a comment

Your New Invention May not be Commercially Viable

This post is the third of three key issues that every new inventor should consider. The reality is that your new invention idea: May not really be new May not be patentable May not be commercially viable For this post, we’ll focus on the fact that your new invention may not … Continue reading

Posted in Benefits are easily demonstrated, Commercially viable products, Footprint, High profit margin, Invention, Logistics planning, Profitability, Ready to use | 1 Comment

The Road Less Traveled for Inventors

Two roads diverged in a wood, and I—  I took the one less traveled by,  And that has made all the difference. Robert Frost Patent, Prototypes, and Packaging Much of inventing and the creative process is intangible: will consumers really understand … Continue reading

Posted in Annoying problems, Benefits are easily demonstrated, Focusing on the wrong problem, Invention, Marketing, Marketing Message, Patent strategy, Patents, Problem-solvers, Product success, Wow factor | Leave a comment

Assessing Your Million Dollar Idea

IYou’ve just come up with a brainstorm, a million dollar idea! Why hasn’t anyone thought of it before? It is so simple, but everyone will want to buy it! All you have to do is just get it out there … Continue reading

Posted in Benefits are easily demonstrated, Critiquing ideas, Licensing, Patents, Paths for your product, Product success, Profitability, Strategy, Why inventors succeed | Tagged , , , , , | Leave a comment

Presenting Your Product for Licensing

In the prior post I discussed how you should prepare for licensing before you leave home to present your product. In today’s post, the follow up to last week, we’ll address tips on effectively presenting your product to a potential … Continue reading

Posted in Annual report, Benefits are easily demonstrated, Enticing intro, Invention, Licensing, Representing your product, Strategy | Tagged , , , | Leave a comment

Preparing to License Your Product

Almost every inventor considers licensing his or her invention to a manufacturer in exchange for a percentage of royalties of all sales of the product. Your great new innovative product solves a problem almost everyone has. You make a few … Continue reading

Posted in 10K report, 10Q report, Annual report, Benefits are easily demonstrated, Enticing intro, Invention, Licensing, Product success, Representing your product, Strategy | Tagged , , , | 1 Comment