Monthly Archives: July 2015

Inventing Success: Situations and Solutions – Moving Forward, Part I

Want to take on a challenging and risky business venture? Great, become an inventor! Typically, less than 3% of all patent holders every profit from their inventions. Inventors who choose to launch their own business venture around their product will immediately face … Continue reading

Posted in Culling ideas, Ideas, Invention, Keys to Success, Lambert & Lambert, Licensing, Paths for your product, Quirky.com, Strategy | Tagged , , , , , , , | 1 Comment

Inventing Basics: Three Key Pitfalls You Must Avoid to Succeed

Many promising inventions fail to achieve success in the marketplace. Why? There are many reasons. In today’s blog, I want to discuss three key pitfalls that can and must be avoided for an inventor to achieve success with his or her … Continue reading

Posted in Ideas, Invention, Invention marketing companies, Investors, Keys to Success, Licensing, Royalty rates, Strategy, Why inventors fail | Tagged , , , , | Leave a comment

DRTV Basics Part 2: Testing

In the previous post I stated: The PedEgg product has earned over $450 in revenues since 2007. It is just one of many DRTV product successes. Below is how the sentence should have been stated: The PedEgg product has earned over $450 million  in … Continue reading

Posted in Benefits are easily demonstrated, DRTV, Keys to Success, Licensing, Marketing, Product success, Success rates, TV testing, Web testing, Wow factor | Tagged , , , , , | Leave a comment

Your Invention on TV: DRTV Basics

Internet-enabled gadgets from laptop computers, to tablets, smart phones and now smart watches give us instantaneous and continual access to news, sports, and content of every ilk imaginable. Who needs TV any more? TV as we know it is dead, right? Wrong! … Continue reading

Posted in Benefits are easily demonstrated, DRTV, High profit margin, Keys to Success, Licensing, Marketing, Product success, Success rates, Wow factor | Tagged , , , | Leave a comment

Inventing: It Takes a Team

Picture Thomas Edison, toiling away in the late evening hours trying one after another type of filament in his new invention to turn electricity not into heat, but into light. He just tried another filament that looked promising, but it … Continue reading

Posted in Career success, Creativity, Marketing, Patent Search, Patent strategy, Product development, Product success, Prototypes, Resourcefulness | Tagged , , , | Leave a comment

A & R: What it is and Why it Matters to Your Business

In every workplace on the planet, water-cooler conversations (are there still “water coolers?”) often revolve around the blame game: what went wrong and who’s going to get the blame? Quite often the person  blamed wasn’t at fault or even involved, but … Continue reading

Posted in Accountabiity, Blame Game, Keys to Success, Problem-solvers, resilience, Responsibility, Setbacks, Victimhood | Tagged , , , | Leave a comment

Near Zero: Tragic or Magic?

Entrepreneurs must be prepared to take risks, sometimes spectacular risks. Billionaire technology mogul, Elon Musk, famously accrued $165 million from the sale of his share of PayPal to eBay. He then invested virtually all of it into three speculative ventures: … Continue reading

Posted in Career success, Invention failure, Keys to Success, Near Zero, Persistence, Resourcefulness, thriving in chaos, Why inventors fail | Tagged , , , | Leave a comment