In the prior post – How to Succeed as an Inventor – I recommended that novice inventors work to be strategic in their approach to inventing. Only a tiny percentage of inventors ever profit from their invention, so it is important to leverage your strengths and mitigate your weaknesses.
Success: It Takes a Village
In the media, inventors are portrayed as iconic loners – working away in late night hours, hoping for the “big break.” Successful inventors are accurately described as product developers.
Inventing is a process of ideation that creates something new; product development takes that something new and turns it into a functional product. The former can be done almost entirely alone, the latter requires a team.
There is a two-step process to being a successful inventor:
- Create a new product that has lots of promise
- Build a team to develop the product: refine it, package it, market it
Are you great at refining products? Perhaps. Are you skilled at packaging a product to highlight benefits while minimizing “footprint” on store shelves? Maybe. Are you a marketing guru? Possibly. The odds you are good at all of these processes are very low.
You succeed by assembling a team of experts in each of the key roles for product development.
Susan can take a product idea and refine it into an attractive consumer product. Bob is a packaging guru – he knows what retailer want and consumers will accept. Carlos knows the keys to marketing to retailers, catalogs, online.
Your job is to find Susan, Bob, and Carlos and recruit them to be on your team.
Is it easy to assemble your team? No. But, the principle of attraction says you will attract towards you the things you focus you attention upon.
Focus on finding your key team members and you will succeed.